Why We Created Atashe

It started with a simple question: "Why does my body feel so different throughout the month?"

The Journey Begins

For years, I lived the same pattern. Feeling great in my clothes one week, then suddenly uncomfortable the next. I thought this was just part of being a woman—something to push through, not understand.

Then I discovered cycle-syncing, and everything changed. Suddenly I had answers. There was a reason I felt energetic during one phase and really insecure and bloated the next. A reason my clothes fit differently week to week. A reason my skin glowed some days and needed extra care on others.

Learning about the four phases of our menstrual cycle was revolutionary. These weren't random fluctuations or flaws—they were my body's natural rhythm.

Seeing the Gap

The more I understood my body, the more I noticed what was missing in my closet. Plenty of beautiful bodysuits existed, but none acknowledged that women's bodies naturally change throughout the month.

The fashion industry treats our bodies as static, unchanging. We've been taught to expect our clothing to look identical on us every day of the month. When it doesn't? We blame ourselves. Not the clothes. 

I've been there too—buying a bodysuit that fits perfectly one day, then feeling confused when it feels wrong a week later. That moment of looking in the mirror thinking "What's wrong with me?" needs to disappear from women's lives.

Creating the Solution

That's how Atashe's cycle-syncing collection was born. We created bodysuits specifically designed for each phase of a woman's cycle. Instead of fighting these natural changes, we embrace them.

Atashe isn't just another clothing brand. It's a completely new approach. We recognize that our bodies aren't meant to remain constant, and our clothing should honor that reality.

Our Cycle-Syncing Bodysuits understand that what feels good during your menstrual phase differs from what supports you during ovulation. The compression that comforts during your luteal phase might feel too restrictive during your follicular phase.

Beyond Clothes

From the beginning, Atashe was meant to be more than just clothing. We're about education just as much as products.

When you wear Atashe, you're not just getting a garment. You're gaining knowledge about your body. You're receiving validation that your changing needs are normal and worth accommodating. You're joining a community of women reclaiming body literacy as a source of power.

We want you to know exactly what to wear to feel your best every day of your cycle—and never question yourself when your body naturally changes.

The Vision Forward

Creating Atashe fills a market gap, but it's also about challenging norms that have kept women disconnected from their bodies for too long.

We're creating a future where women don't blame themselves when clothing fits differently throughout the month. Where the changing body is celebrated. Where clothing works with our biology instead of against it.

Most importantly, we're creating space for women to understand themselves in ways many of us never could before. This education isn't just a bonus—it's central to who we are.

Because when we understand our bodies, we can love them better. When we recognize our natural rhythms, we can support them intentionally. And when we celebrate our cyclical nature, we reclaim a powerful part of our feminine experience.

That's why we created Atashe—to help women build better relationships with their bodies.

Ready to experience clothing that changes with you? Explore our collection and join us in revolutionizing how women dress for their natural rhythms.